Client: Red Cross in Catalonia
Viral where you can find in Facebook for Red Cross in order to promote the knowledge and the respect of the Human Rights, besides announcing the task of the Red Cross taking advantage of the possibilities that offer the social networks.
Taking the opportunity of the celebration of the International Human Rights day, it was launched in coordination with the whole Red Cross in Catalonia a campaign to create a network of people who are committed with the promotion of the Human Rights and a web space to raise a public awareness and spreading in Facebook.
The application invites to choose a right extracted directly from the Universal Declaration of Human Rights and a character from 15 different possibilities that matches the criteria of diversity respect.
To promote the virality of the action, the development has been designed to allow publishing on the wall when joining to the network, to be able to invite friends to take part and to send automatic messages as the fixed milestones are exceed by the number of persons who stick to the initiative.
It also allows monitoring on real time which of the Rights and characters is the most popular, which are the milestones achieved that fill a people’s virtual world that promotes the Human Rights.
The application includes an own page of the campaign from where the participants can find more information about the Declaration of the Human Rights, the evolution of the campaign and the possibility of becoming volunteers or members of the Red Cross and Red Crescent Societies.
The whole campaign has been done in three languages (Catalan, Spanish and English) to extend his scope.