“Tiburón o Pescadilla, a la búsqueda de la Excelencia” (Shark or Whiting, to the search of Excellence) is a detailed manager simulator where all the players compete on the market with an undifferentiated product, in this case the sugar. The game is basically a play activity, giving priority to the play on realistic aspects, in order that the game is entertained and addictive. The players take part because they like it, the fact that it serves to understand the ins and outs of a company or to find out how the markets behaves versus different trade policies they are added values.
To take part in the game you only need to have an Internet connection (at home, at work, in the university, etc.) and an e-mail address. The game works entirely as a web page, without need to install any software or plug-in, facilitating this way the access.
Once created our company and get an idea about the market it is time to start organizing the different areas that compose it. We can manage the company with four guidelines and control occasionally that everything is in order. Or we can study the behaviour and productivity of every employee; observe the evolutions of every client to offer them discounts or deferment on a individualized basis, to do forecasts of supplies to extract the maximum profit of our warehouse and to avoid delays in the deliveries.
Also we have external resources, contracting services of advertising and consultancy. Even we have the possibility of playing a dirty and of trying to discredit to the competition.
Definitively we can try to survive simply with some clients in the jungle of the business, or study all the possible information to squeeze to the limit all the possibilities and to eat up the market.