This interesting article of PuroMarketing (spanish) comments of that way the games have placed in Facebook as the principal aim for the companies of marketing and the mass media.

And concerning its use by businesses, where basically there are five marketing strategies to achieve increased presence of the brands and their business objectives through social games:

• Integrate your brand presence in a game through virtual "goods".
• Use ads or sponsorships in an existing game.
• Creating a hybrid campaign that combine elements of these approaches to brand.
• Develop your own game oriented and integrated with the media and social networks.
• Actively participate in groups and discussions are made on the most popular and prestigious games.